In Tebeaux and Dragga's Emails, Texts, Memos, and Letters (2015) suggests the correct ways to go about different forms of communication in a professional setting. By going through each medium, Tebeaux and Dragga discuss the importance of language, formatting, and headings in creating a professional document. The suggestions given to creating a professional document are in order to help employees know how to effectively communicate in the workplace. This document is meant for anyone in the workplace, ranging from new hires, up to CEO's sending out a memo.
"Always be concise. Keep sentences and paragraphs short" (151). I strongly agree with this quick tip given by Tebeaux and Dragga, as this is something many people have suggested when writing important workplace documents.
"leave the exclamations for emergency warnings only" (152). I am not sure I completely agree with this statement, as tone can be important in creating a document. When leaving out exclamations, it can give a dull sense to a sentence that could potentially be seen as more important with an exclamation at the end.
McLuhan, Marshall. (1964:2006). The Medium is the Message. Media and Cultural Studies: KeyWorks, Revised Edition, Malden, MA: Blackwell Publishing 107-116.
Marshall McLuhan's, The Medium is the Message (1964) suggests the importance of how various mediums effect the way language is understood. McLuhan discusses the way TV was effecting the people of his age (1960's), and wonders if the TV itself is sending a message instead of just the advertisements on TV. McLuhan's purpose is to make the reader question the mediums they use, in order to make the reader truly think about the messages they are sending when using these mediums. This message by McLuhan was originally meant for all people during the 1960's, but has carried over to today and still makes people question if the medium is truly the message.
"For the "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs" (108). This quote is the first part of McLuhan's piece that made me really question what he was trying to get at. Up until this point I was very confused, and honestly, it still is pretty confusing when just reading his piece.
"Instead of asking which came first, the chicken or the egg, it suddenly seemed that the chicken was an egg's idea for getting more eggs" (110). This quote really made me stop and think, "what the hell". I mean reading this it makes absolutely no sense, but the more you think about it, the more you start to understand McLuhan's weird ideas.
Ewing, Reid and Susan Handy. (2009). Measuring the Unmeasurable: Urban Design Qualities Related to Walkability. Journal of Urban Design, 14(1) 65-84.
Ewing and Handy's, Measuring the Unmeasurable: Urban Design Qualities Related to Walkability (2009) suggests the important factors that create a "walkable" space. Ewing and Handy give five points to measure walkability: imageability, enclosure, human scale, transparency, and complexity. Ewing and Handy give instructions and data on how to rank the walkability of a specific location, in order to allow readers how to rank places around them. The audience is anyone attempting to rank the walkability of a certain neighborhood, street, etc., and to be able to understand how walkability ranks were given and what they are based on.
“The immediate
purpose of this study is to arm researchers with operational definitions they
can use to measure the street environment and test for significant associations
with walking behavior” (65). This gives a basic idea of what the study is trying to do and how they are doing it.
“Perception is the
process of attaining awareness or understanding of sensory information. What
one perceives is a result of interplays between past experiences, one’s culture
and the interpretation of the perceived” (67). This gives a clear understanding of what the viewer is perceiving as they walk down a street, allowing the reader to understand more clearly.
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